Entre Ríos launches participatory campaign for new provincial brand

The provincial government of Entre Ríos has launched a participatory campaign titled ‘La Frase que Falta’ to define the province’s new brand. The initiative seeks to build a collective identity by inviting citizens to share their unique perspectives, memories, and feelings about the region through an anonymous digital platform.

The project is a collaborative effort involving several government bodies, including the Secretariat of Communication and Press, the Secretariat of Modernization, Science, Technology and Innovation, the Secretariat of Participation and Citizen Attention, the Secretariat of Culture, and the Entre Ríos Tourism Mixed Entity (Emturer). The first stage will gather diverse expressions from residents, followed by a second stage to select the final phrase.

In Buenos Aires, various gastronomic festivals are scheduled for the October long weekend to celebrate local traditions and diverse culinary roots. In Balcarce, the 22nd National Dessert Festival will highlight the city’s iconic dessert, a recipe created in 1950 that utilizes local ingredients. Other destinations, including Copetonas, Cabildo, and Salliqueló, will also host events centered on regional food and cultural heritage.