Entrepreneurship training in Argentina and the rise of agile independent agencies

In Argentina, the Coordination of Women and Gender is offering free training programs to support local entrepreneurs. Specialist Bety Prado, a psychologist and social media manager, highlighted the importance of comprehensive brand identity—encompassing name, colors, and typography—rather than just a logo. The initiative includes workshops in Rama Caída and a Canva course in Córdoba and Zapata, aiming to reduce the isolation often felt in entrepreneurship by fostering collective support groups.

In the global advertising sector, small independent agencies are increasingly outperforming large networks. Recent industry recognition, including Rethink winning Ad Age’s Agency of the Year 2026 and success at Cannes Lions, suggests that smaller teams offer greater speed and decision-making efficiency. The trend indicates that maintaining talent close to the work and minimizing organizational layers reduces friction and improves creative quality, providing a strategic lesson for startups regarding structural scaling.