Environmental trends shift within the cultural industry

The cultural industry is facing a dual reality regarding environmental sustainability. On one hand, the ‘Bedazzled Era’ trend, popularized by celebrities like Kylie Jenner, has seen a surge in the use of non-recyclable plastics and fantasy gemstones applied to faces and products. This trend, driven by social media and the fear of missing out (FOMO), has led to increased consumption of plastic waste and raised concerns regarding labor conditions in manufacturing.

Conversely, a new professional role known as the ‘Eco Manager’ is emerging within festivals, film productions, and large-scale events. These professionals are tasked with measuring and reducing the carbon footprint of cultural activities by managing energy consumption, waste, and logistics. This shift toward professionalized environmental management is being driven by social pressure and new environmental regulations, aiming to integrate sustainable practices into the planning and execution of major cultural projects.