E.ON Poland rolls out personalized energy tool; shelter campaign wins Clio Health award

E.ON Polska launched a new marketing campaign promoting a two‑minute online tool that matches electricity offers to households' daily habits. The company says the service helps customers choose tariffs that fit their lifestyle, noting, “Energia towarzyszy nam na każdym kroku, dlatego warto wybrać rozwiązanie, które pasuje do naszego stylu życia,” said Małgorzata Nieciecka‑Sosińska, B2C marketing manager.

Separately, the Polish animal‑shelter campaign “Woda opadła, psy zostały,” created for the charity Psia Brać by Saatchi & Saatchi, MSL Poland and Zenith Poland, received a bronze Clio Health Award in the Creative Use of Media category. The billboard‑style ads incorporated flood‑mark traces on shelter walls to draw attention to the plight of shelter animals and encourage rebuilding support.