eprimo launches Fairprice guarantee offering new‑customer rates to existing customers

German green‑energy discount provider eprimo announced a new Fairprice promise that gives existing electricity and gas customers an offer at the current new‑customer tariff level before their initial contract ends. The scheme, available exclusively on eprimo’s website, aims to reduce the hassle of frequent supplier switching and reward customer loyalty.

Dirk Müller, chief commercial officer of eprimo, said the guarantee will automatically present a fair, understandable price comparable to the latest newcomer rates, allowing households to stay with eprimo while benefiting from the same low prices. The company serves more than 1.7 million German households and promotes renewable energy expansion through PV projects and citizen‑energy initiatives.