Epson launches SureColor F370 and cotton primer for textile customization

Epson has announced the launch of the SureColor F370, a dye-sublimation printer designed for small businesses, schools, and makers to facilitate high-quality product personalization. The printer supports media sizes up to 13” x 19” and is intended for creating items such as apparel, home décor, and signage.

To expand customization capabilities beyond traditional polyester, Epson also introduced a new Sublimation Primer for Cotton. This liquid solution allows for sublimation on white and light-colored cotton garments.

At the Nextech event in Colombia, Epson demonstrated how digital textile printing is shifting the industry toward on-demand production models. This transition aims to reduce reliance on large inventories by allowing for smaller production runs closer to the moment of consumer demand. The Latin American digital textile printing market, valued at $504.8 million in 2024, is projected to reach $915 million by 2030, according to Grand View Research.