Equativ partners with ChatGPT to bring native advertising to brands

Equativ has announced its role as a technology partner for ChatGPT Ads, aiming to provide brands and agencies with contextual and native advertising expertise within the AI platform. The partnership leverages Equativ’s experience in native advertising to help brands integrate into ChatGPT conversations while maintaining the user experience.

To support this, Equativ has developed the Equativ Ad Studio, a proprietary tool designed to recommend customized targeting and creative strategies. This tool focuses on a full-funnel approach, addressing stages from brand discovery to purchase intent. The move comes as ChatGPT reaches over 1 billion weekly active users, with approximately 20% of conversations demonstrating shopping intent.

The partnership currently covers several markets, including the United States, Belgium, Brazil, Canada, France, Germany, Italy, Japan, Mexico, Poland, Spain, and the United Kingdom, with plans for further expansion.