Brazil celebrates Customer Day with major retail promotions and consumer rights alerts

September 15 marks Customer Day in Brazil, a significant date for both retail and consumer advocacy. Major companies including Amazon and Outback Steakhouse are running various promotional campaigns, with discounts ranging from 10% to 70% across fashion, beauty, and dining sectors.

Data from AwSales indicates that Customer Day is the fifth most significant date for digital commerce movement, seeing a 26% increase in purchase volume compared to standard days. In the retail sector, there is an increasing trend of using AI-driven conversational tools to improve customer service and conversion rates.

Legal experts and consumer protection agencies, such as Procon and the OAB Maringá, are using the date to reinforce the Consumer Defense Code (CDC). They emphasize that promotional periods do not waive legal rights, such as the right to clear information, transparency in pricing, and the seven-day right of withdrawal for online purchases. Authorities are also conducting educational inspections to prevent deceptive advertising and ensure that consumers are aware of their rights regarding warranties and product defects.