ERGO Group partners with Atlético de Madrid for Spanish rebranding

ERGO Group AG has entered into a multi-year strategic sponsorship agreement with the Spanish football club Atlético de Madrid. The partnership covers both the men’s and women’s first teams.

This move is a central component of ERGO’s international marketing strategy, which utilizes football to build brand awareness across different regions. The group previously established partnerships with the German Football Association (DFB) and Inter Miami CF in the United States.

In Spain, the sponsorship is designed to support the rebranding of DKV Seguros to the new ERGO | DKV identity. According to Mark Klein, Chief Digital Officer of ERGO Group AG, the partnership aims to position the brand on a major global stage. Fernando Campos, CEO of DKV in Spain, noted that the alliance serves as a lever to accelerate brand evolution and strengthen the company’s competitive position in the Spanish health insurance market.