ERIKO YAMAGUCHI opens limited-time Tokyo store at Matsuya Ginza

Motherhouse has opened a one-year limited-time pop-up store for its fashion brand, ERIKO YAMAGUCHI, at the Matsuya Ginza flagship store in Tokyo. The shop serves as a new base for the brand to reach the Tokyo market, as its only existing direct retail location is in Osaka.

The store features custom fixtures designed to resemble weaving machines, symbolizing the brand’s commitment to craftsmanship. The collection emphasizes natural materials, such as hand-spun and hand-woven Indian cotton khadi, combined with modern, unisex designs. Products include apparel, bags, jewelry, and a new line of footwear.

Launched in 2022, ERIKO YAMAGUCHI operates with a production network centered in India and Nepal. The brand recently announced its 2026 Autumn/Winter collection, titled ‘INNER VOICE,’ which focuses on experimental designs and fabric processing to express individuality through natural textures.