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[CULTURE] · Norway · 3 sources

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Erling Braut Haaland receives local tribute and drives commercial success

Erling Braut Haaland has received various forms of recognition in Norway, ranging from local community tributes to successful commercial endorsements.

Time municipality honored the Manchester City footballer with a unique piece of artwork by the artist Pøbel. The gift, presented by Mayor Andreas Vollsund, features the message ‘Husk: Alre gløm kor du kjæme ifrå’ (Remember: Don't forget where you came from), celebrating Haaland's roots in the Jæren region.

In the commercial sector, a Bama advertising campaign featuring Haaland and cross-country skier Johannes Høsflot Klæbo won the Reklamebørsen award for July. The campaign, which depicts the athletes in everyday roles, is credited with a significant ‘Haaland effect,’ contributing to a 25 percent increase in carrot sales between July and mid-August.

Entities

BAMA · Erling Braut Haaland · Johannes Høsflot Klæbo · Pøbel · Time kommune