Erling Haaland launches hair‑tie collection with Norwegian brand KKNEKKI

Norwegian striker Erling Haaland, a breakout star of the 2026 World Cup, has become a partner and investor in the hair‑accessory company KKNEKKI. The brand, owned by Bon Dep, produces durable hair ties made from a 60‑thread fabric that can withstand intense activity without damaging hair. Haaland helped design a limited “Haaland Edition” that includes eight ties in colours inspired by his football kits, priced at €28 (about 550 MXN).

The collection is sold through KKNEKKI’s official international store and is available in Mexican retailers, though demand often outstrips supply. Haaland’s frequent on‑field use of the ties has turned the simple accessory into a global trend, with fans mimicking his look and the product gaining viral attention online.