Erling Haaland shines at World Cup 2026 and amasses $100 million wealth

Norwegian striker Erling Haaland led Norway to a 2‑1 victory over Brazil at the World Cup 2026, scoring two goals and bringing his tournament tally to seven. The haul puts him level with Kylian Mbappé and Lionel Messi, and his conversion rate—seven goals from 18 shots—sets a new World Cup record. FIFA data also recorded Haaland reaching speeds of up to 36.5 km/h during the match against Iraq.

Off the pitch, Haaland’s earnings have surged. His basic salary at Manchester City is reported at about $645,000 per week, with total annual football earnings exceeding $33 million. Sponsorship agreements, most notably a ten‑year deal with Nike, add tens of millions more, pushing his net‑worth estimate to roughly $100 million. He has also invested in businesses such as Chess Mates. Haaland’s fashion profile draws attention: he frequently appears with Hermès bags, including the Multipocket HAC 50 and Evercalf Toile Cargo HAC 40, whose combined value is estimated at over $300 000.