Erling Haaland's €300,000 Hermès Bag Collection Turns Heads at World Cup

Norwegian striker Erling Haaland has been documented with at least seven Hermès bags, including two limited‑edition pieces. The combined resale value of the collection exceeds €300,000 (about $317,000). One bag, the HAC Birkin 50 “Endless Road” in blue‑prussian, is listed at roughly €42,000, while a HAC 40 Toile model is valued around €46,500 and a Kelly Dépêches 25 pouch at about €11,100. Only one of the bags appears in Hermès’ official catalogue; the others circulate through auctions and private collections.

Haaland’s high‑priced accessories attracted global attention during the 2026 FIFA World Cup, where he was eliminated in the quarter‑finals. His social‑media posts and frequent photographs of the bags have turned him into a fashion icon. In addition to his luxury accessories, Haaland has invested in Norwegian hair‑gel brand Bon Dep, becoming a shareholder in 2024 and launching a limited‑edition line of eight personalized gel packs.

The dual focus on elite fashion and personal product ventures has made Haaland a viral subject beyond his football achievements, highlighting the growing crossover between sports stardom and luxury consumer markets.