Erling Haaland's World Cup antics and Birkin bag collection draw fan attention
Norwegian striker Erling Haaland has become one of the most talked‑about figures at the 2026 FIFA World Cup, not only for his on‑field goals but for a series of off‑field moments that have gone viral. Haaland runs his own social‑media accounts, posting videos of himself eating at New York’s Katz’s Delicatessen, trying a Southern accent and joking that he is “Norway’s social‑media guy.” He frequently references his love of infrared saunas, a tight ponytail and even admits to ignoring a direct message from Spider‑Man actor Tom Holland.
His luxury‑fashion side has also attracted attention: Haaland has been photographed with more than seven Hermès Birkin bags worth over $300,000, including rare HAC “Endless Road” and Evercalf models. The collection has been highlighted in multiple outlets as a break from traditional football stereotypes.
Further cultural splash came when the Norwegian team released an AI‑generated video portraying a Viking‑style maritime battle against France’s Kylian Mbappé, underscoring the rivalry ahead of their Group I match. A Brazilian dermatologist also warned that Haaland’s tight ponytail could cause traction alopecia if maintained long‑term. In personal news, Haaland announced his partner Isabel Johansen’s pregnancy on Instagram, sharing a simple baby emoji.
Overall, Haaland’s blend of performance, humor, fashion and personal updates has made him a standout personality throughout the tournament.