Erling Haaland's meteorite watch launch and meme frenzy capture global attention

Swiss watchmaker Breitling released a limited‑edition meteorite‑dial watch endorsed by Norway striker Erling Haaland, citing his "out‑of‑this‑world talent." The model sold out quickly, while other brands such as H. Moser & Cie. and Bulova also introduced meteorite‑based timepieces.

During the 2026 World Cup, Haaland watched a compilation of viral memes that portrayed him as a Viking and even as a scallion. He laughed at the internet jokes, noting that the memes were "too good." Norway reached the quarter‑finals after beating Brazil in the round of 16, but were eliminated by England, ending Haaland’s World Cup run.