Erste Bank Polska launches new SME campaign

Erste Bank Polska has launched a new phase of its ‘Believe in Yourself’ platform, specifically targeting small and medium-sized enterprise (SME) owners. The campaign uses the metaphor of a child building a large structure from small blocks to represent the entrepreneurial journey from a simple idea to a large-scale business.

According to Rafał Jakubowski, CMO of Erste Bank Polska, the campaign aims to position the bank as a partner that understands and supports the ambition and courage required to run a business. The initiative will be rolled out across television, digital channels, social media, and content marketing. The creative concept was developed by McCann Poland, with production by Dynamo and media planning by Starcom.