Escape 60' Launches Quiz&Show Immersive Game Show in São Paulo

The founders of Escape 60' opened Quiz&Show, an immersive game‑show venue, on 4 August 2026 in Pinheiros, São Paulo. Marketed as the first format of its kind in Latin America, the attraction blends a live‑hosted quiz with the look and feel of classic Brazilian and international TV shows. Participants use physical buttons, can take photos or record videos, and enjoy a snack bar that serves wine and other refreshments.

Jeannette Galbinski, director of marketing for the project, said the experience “gives participants freedom to create content while focusing on the games.” The venue offers two formats: a Quiz for up to 18 players (R$ 109.99 per person) and a Show for two teams of up to nine (R$ 149.99 per person). Both spaces are wheelchair‑accessible. The business expects to create 10–15 direct jobs and plans future expansion to other Brazilian cities.