ESPM and Monster Energy launch marketing challenge in Curitiba

ESPM is hosting the Monster Energy & ESPM Curitiba Challenge in Curitiba. The event invites professionals, entrepreneurs, and students to participate in an immersive morning of practical learning.

Participants will act as consulting teams to develop strategic solutions for a real-world marketing challenge posed by Monster Energy. The initiative aims to bridge the gap between theory and practice by tasking attendees with expanding the brand's positioning beyond action sports into areas such as professional high performance and creativity.