ESPN reaches 5.6 million viewers with Premier League coverage

ESPN has reported significant viewership growth for European football at the start of the season in Brazil. During the first five rounds of the Premier League, the network reached 5.6 million people. Coverage of the Italian Serie A reached over 2.5 million viewers, marking a 10% increase compared to the same period last year.

A major highlight was the Manchester derby between Manchester United and Manchester City on September 13, which drew 1.2 million viewers. This match led Pay TV audiences for the period, outperforming the second-place program by an average of 98%.

Digital performance has also been strong, with European football content generating 481 million impressions, 334 million views, and 18.6 million engagements between August and early October. ESPN and the Disney+ Premium plan are scheduled to broadcast more than 1,600 matches this season, covering various tournaments including the FA Cup, Carabao Cup, and the UEFA Women’s Champions League.