Esporte Clube Pinheiros showcases management and athletics at COB Expo 2026

Esporte Clube Pinheiros has maintained a significant presence at the COB Expo 2026, Latin America’s largest Olympic sports gathering. The club has utilized the event to showcase its management strategies, athletic clinics, and professional competitions.

During the event, Pinheiros representatives discussed the club’s Integrated Philosophy, focusing on modern sports development models aligned with the General Sports Law and international standards. Marketing and Communication Director Denise Mello participated in a panel regarding revenue generation and monetization of high-performance sports, sharing real-world cases from the club.

The club’s athletic involvement included tennis clinics and professional squash matches featuring athletes Laura Silva and Diego Gobbi. Additionally, the club’s volleyball representatives participated in the launch of the 2026 Superliga, marking the team’s return to the elite division of the competition.