EsRadio Castilla y León launches new season with digital focus

EsRadio Castilla y León has launched its new broadcasting season with a strategic focus on news coverage, analysis, and on-demand content. The launch gala, held at the Teatro Carrión in Valladolid, emphasized the station's commitment to both traditional radio and digital transformation, including increased investment in web presence, social media, video, and podcasts.

The event was attended by several regional officials, including Isabel Blanco, second vice president of the Junta de Castilla y León; Jesús Julio Carnero, Mayor of Valladolid; Conrado Íscar, President of the Diputación de Valladolid; and Raquel Alonso, territorial delegate of the Junta in Valladolid. The station's strategy aims to maintain proximity to listeners while preparing for the upcoming 2027 municipal and general elections.