Esselunga and adidas launch limited edition sneakers for charity

Esselunga and adidas have launched a limited edition collaboration featuring the Grand Court 3.0 sneaker. Released during Milan Fashion Week, the collection consists of 3,000 pairs available exclusively through the Esselunga website.

The sneakers, priced at 85 euros, include customized details such as the Esselunga logo, a coordinated lace tag, and branded laces and insoles. The design utilizes Cloudfoam technology for comfort.

This initiative includes a charitable component to support the Humanitas Foundation. For every pair sold, Esselunga will donate 20 euros to the AYA (Adolescents & Young Adults) program. Coordinated by Dr. Alexia Bertuzzi, the program provides clinical, psychological, and social support for young people aged 16 to 39 facing onco-hematological diseases.