Essential Parfums Opens First UK Store in Soho

French fragrance brand Essential Parfums will launch its first standalone store outside France at 37 Beak Street in Soho, London, in early October. The 795‑sq‑ft shop will showcase the label’s full fragrance range together with candles, hair and body mists, and hand creams, and its interior is modelled on Parisian apartments with a minimalist aesthetic that keeps the focus on the scents.

Co‑founder and CEO Géraldine Archambault called the opening "an exciting new chapter" for the brand, while William Oliver, Director of Retail and Restaurant Leasing at Shaftesbury Capital, said the location fits Soho’s mix of premium beauty and fashion retailers. The store joins neighbours such as Grown Alchemist, Aesop and Le Labo, marking Essential Parfums’ UK debut and its first independent outlet beyond France.