Estado de México projects 30.8 billion pesos in Buen Fin sales

The State of Mexico's Secretariat of Economic Development (Sedeco) projects that the 2026 edition of 'El Buen Fin' will generate sales exceeding 30.8 billion pesos. Scheduled from November 13 to 17, this 16th edition of the commercial campaign represents a 10 percent increase compared to the 28 billion pesos estimated for 2025.

More than 20,000 companies in the state are expected to participate, offering discounts on electronics, clothing, footwear, beauty products, and appliances. The surge in consumer activity is also anticipated to benefit sectors such as department stores, supermarkets, travel agencies, restaurants, and cafes.

According to the Mexican Association of Online Sales (AMVO), consumer behavior is expected to be hybrid: 62 percent of shoppers plan to combine physical stores with digital platforms, 25 percent intend to shop exclusively online, and 13 percent plan to visit only physical establishments.