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Estee Co., Ltd. unveils new slogan for 80th anniversary
Estee Co., Ltd. has announced a new corporate slogan, ‘Tsugi, nani tsukurou’ (What shall we make next?), to commemorate the company's 80th anniversary. This marks the first change to the company's slogan in approximately 20 years.
The new slogan was developed through workshops involving 748 employees to reflect a commitment to continuous challenge and the creation of new value across products, services, and business models. President Hiroshi Kozuki stated that the company aims to use this milestone as a catalyst for evolution toward becoming a 100-year company.
To support the rebranding, a new corporate commercial featuring actor Anne will begin airing nationwide in Japan on September 7, 2026. The commercial, filmed at the company's headquarters, features 22 actual employees and utilizes an ‘egg’ motif to symbolize infinite possibility and new beginnings.
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- [● 3 SOURCES] The new slogan is the first update to the company's corporate slogan in approximately 20 years. www.advertimes.com · news.cube-soft.jp · prtimes.jp
- [● 2 SOURCES] The new commercial features 22 actual Estee employees. news.cube-soft.jp · prtimes.jp
- [● 3 SOURCES] Estee Co., Ltd. has established a new corporate slogan, ‘Tsugi, nani tsukurou’ (What shall we make next?), to mark its 80th anniversary. www.advertimes.com · news.cube-soft.jp · prtimes.jp
- [○ 1 SOURCE] The slogan was developed through workshops involving 748 employees. prtimes.jp
- [● 2 SOURCES] A new corporate commercial featuring actor Anne will begin broadcasting nationwide in Japan on September 7, 2026. news.cube-soft.jp · prtimes.jp