Eswatini Football Association hosts marketing workshop for Lubombo clubs

The Eswatini Football Association (EFA) conducted a Marketing and Communications Workshop for the Competitions Committee Members of Lubombo Regional Super League clubs. Held on August 23, 2026, at the KaLanga Technical Centre, the event is part of a nationwide capacity-building programme designed to professionalize football structures.

The workshop aimed to equip administrators and club officials with skills to enhance commercial and communication potential. Training covered branding, strategic communication, media relations, digital marketing, and methods for attracting commercial investment. The goal is to help clubs transition into stronger institutions capable of building recognizable brands and engaging more effectively with supporters and communities.

Thulani Malaza, Vice Chairman of the Lubombo Regional Football Association (LRFA), expressed support for the initiative, noting that marketing has become an essential component of modern football.