Etisalat marks 50 years by returning to founding brand name

Etisalat, the United Arab Emirates’ first telecommunications operator, is celebrating 50 years of operations. To mark the anniversary, the company has announced it will return to its founding brand name, Etisalat, moving away from the e& rebranding adopted in 2022. The company stated the name reflects its heritage and its ambition to support the artificial intelligence era through connectivity and digital infrastructure.

As part of the celebrations, Etisalat is offering complimentary mobile data to its customers. Eligible users will receive 1GB of free data for every year they have been a customer, with the data remaining valid until October 12. Other anniversary promotions include discounts of up to 30 percent on selected smartphones, up to 90 percent on certain technology accessories, and 50 percent off selected home Wi-Fi plans for six months.