EU AI Act transparency rules take effect
On 2 August 2026 the European Union’s AI Act began enforcing new transparency obligations. Article 50 requires providers of chat‑bots and other interactive AI systems to inform users when they are interacting with AI, unless the fact is already obvious. Providers of AI‑generated or AI‑manipulated content – including text, images, audio and video – must embed visible labels and machine‑readable markers so that deepfakes and synthetic material can be identified, especially when published on matters of public interest without human editorial review.
High‑risk AI systems must meet their compliance obligations by 2 December 2027, while AI embedded in regulated products such as medical devices must comply by 2 August 2028. Over 180 organisations have signed the AI‑transparency code of conduct. Enforcement is carried out by the newly created AI Office together with national authorities and the European Data Protection Supervisor. European financial supervisors (EIOPA, EBA and ESMA) have called for an inter‑sectoral, risk‑based supervisory approach to mitigate AI‑related ICT risks. Penalties for non‑compliance can reach up to 7 % of global turnover.
Entities: AI Act · AI Act (Regulation 2024/1689) · AI Office · ChatGPT · EU AI Act (Regulation (EU) 2024/1689) · European Banking Authority (EBA) · European Commission · European Data Protection Supervisor · European Insurance and Occupational Pensions Authority (EIOPA) · European Union · European Union · Google Gemini Edu
Claims
What the coverage asserts, and how well corroborated each claim is across sources.
- [● 3 SOURCES] Chatbot and other conversational AI systems must clearly inform users they are interacting with AI. (AI Act: scattano nuove regole su trasparenza e AI generativa - APRE; AI Act, scattano le nuove regole per imprese e citt)
- [● 5 SOURCES] AI‑generated content, including deepfakes, must be labeled with machine‑readable markers. (Labeling requirement for synthetic media under the AI Act.)
- [● 3 SOURCES] The EU AI Act rules took effect on 2 August 2026. (AI Act: scattano nuove regole su trasparenza e AI generativa - APRE; AI Act, scattano le nuove regole per imprese e citt)
- [● 2 SOURCES] The AI Act introduces competence requirements for users of AI systems. (Nowe przepisy AI Act od sierpnia 2026 - co oznaczają dla biznesu?; AI Act, scattano le nuove regole per imprese e citt)
- [○ 1 SOURCE] AI Act provisions for AI embedded in medical devices and regulated products start in August 2028. (AI Act, scattano le nuove regole per imprese e citt)
- [○ 1 SOURCE] A scientific panel of 60 independent experts will support the AI Office. (AI Act: scattano nuove regole su trasparenza e AI generativa - APRE)
- [○ 1 SOURCE] Companies must comply with high‑risk AI system obligations by 2 December 2027. (AI Act, scattano le nuove regole per imprese e citt)
- [● 3 SOURCES] Oversight of the AI Act will be carried out by the AI Office, national authorities and the European Data Protection Supervisor. (Governance structure for AI Act enforcement.)
- [● 4 SOURCES] Chatbots must inform users they are interacting with AI. (Chatbot transparency requirement under the AI Act.)
- [○ 1 SOURCE] Penalties for non‑compliance can reach up to 7 % of global turnover. (Maximum fines under the AI Act for violations.)
- [● 2 SOURCES] More than 180 organisations have signed the AI transparency code of conduct. (EU Commission report)
- [● 2 SOURCES] AI systems embedded in medical devices and regulated products must comply by 2 August 2028. (Later compliance date for AI in regulated products.)