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[TECHNOLOGY] · EU, Spain, France, United States · 5 sources

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European Union implements AI Act transparency rules

The European Union's Artificial Intelligence Act has entered its implementation phase following its entry into force on August 1, 2024. The regulation introduces strict transparency requirements for AI-generated content to combat disinformation and deepfakes.

Key mandates include the obligation for conversational interfaces, such as chatbots, to explicitly disclose that they are not human. Additionally, providers of generative AI models must implement technical markers or digital watermarks to identify AI-produced text, images, audio, and video. While these disclosure requirements are active, existing generative systems have a grace period until December 2, 2026, to fully integrate technical marking capabilities.

Exemptions apply to artistic, satirical, or fictional works, provided the manipulation is not deceptive. Non-compliance with these regulations carries significant financial penalties, with fines reaching up to 15 million euros or 3% of a company's total global annual turnover. In Spain, the Spanish Agency for the Supervision of Artificial Intelligence (AESIA) is tasked with monitoring compliance.

Entities

AESIA · CNIL · European Commission · European Union · European Union · OpenAI

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