European Union records historic high in counterfeit goods seizures

The European Union seized a record 196 million counterfeit items in 2025, with an estimated retail value of 6.3 billion euros. According to a joint report by the European Union Intellectual Property Office (EUIPO) and the European Commission, this represents a 67% increase in volume compared to 2024 and surpasses the previous record set in 2023.

Recorded goods included CDs and DVDs—encompassing music, films, software, and classic video games—which accounted for nearly 30% of total seizures. Other frequently intercepted categories included toys, electronics, clothing, and cigarettes, including e-cigarettes. The high volume of intercepted labels and stickers suggests that some counterfeit goods may be undergoing final assembly or finishing within the EU.

Geographically, Italy accounted for over 70% of seizures within the internal market. At the EU's external borders, Romania saw 43% of seizures, followed by Bulgaria and Italy. Regarding value, Spain accounted for over half of the estimated value of counterfeit goods seized at the borders, with Germany ranking second, accounting for approximately 22%. The majority of the counterfeit goods originated from China (over 40%) and Turkey (over 18%).