EUME Luggage launches 100‑Day Gold Giveaway ahead of Diwali in India

EUME, the Indian luxury‑travel luggage brand, announced a "100 Days of Gold" campaign running from 1 August through Diwali. The promotion will award 100 real gold coins—totaling 99 grams, ranging from 0.5‑gram pieces to a 20‑gram bumper prize—to customers who purchase any EUME product, with raffle entries allocated according to spend brackets.

Winners will be revealed in a live Instagram raffle, making the giveaway one of the most public festive promotions in India. The initiative marks the first time a travel‑luggage brand in the country has offered physical gold, positioning the campaign as a novel marketing move tied to the cultural significance of gold during the Diwali season.