Eureka Forbes expands Aquaguard partnership with TVF branded content

Eureka Forbes has expanded its partnership with TVF by integrating its Aquaguard brand into the Gram Chikitsalay universe through two new branded content films. The campaign utilizes the show’s established characters and narrative style to address two primary consumer concerns: the necessity of safe drinking water and the reliability of appliance ownership.

The first film focuses on the fundamental need for water safety, while the second addresses the financial uncertainties of appliance maintenance by highlighting Aquaguard’s 4-Year Unconditional Warranty. According to Anurag Kumar, Chief Growth Officer at Eureka Forbes Limited, the goal of the collaboration is to find narratives where the brand plays a meaningful role within a relevant cultural context.