Eureka launches ‘Find the Unseen’ campaign for World Cleanup Day 2026

Eureka has launched its ‘Find the Unseen’ campaign to mark World Cleanup Day 2026, focusing on cleaning overlooked spaces in both private homes and shared environments. The initiative involves collaborations with content creators across four European markets: France, Germany, Italy, and Spain.

In France, the campaign included a challenge to locate the dirtiest overlooked area, demonstrated using the Eureka FloorShine 880 Wet and Dry Vacuum. In Germany, creators used the product to highlight how routine cleaning often misses areas outside of immediate sight.

The brand has also introduced a social media challenge inviting consumers to share videos of themselves cleaning neglected areas for a chance to receive cashback. In the German market, Eureka is offering a 6% discount on products through September 30 using a specific promotional code.