Eurocaja Rural opens new office in Granada

Eurocaja Rural has opened a new office in Granada, located at 26 Avenida de la Constitución, as part of its ongoing expansion strategy in Andalusia. This new branch follows the entity's previous establishments in Seville, Cordoba, and Almeria.

The financial institution aims to provide comprehensive services, including credit, liquidity solutions, personalized financing, savings and investment products, insurance, and digital banking tools. The business model emphasizes face-to-face customer service and professional advice, specifically targeting citizens, businesses, and public administrations.

With this opening, Eurocaja Rural expands its commercial network to 526 offices across 11 autonomous communities and 29 provinces. The expansion plan, initiated in 2011, seeks to reinforce financial inclusion and increase service capacity in urban areas that have seen a reduction in banking services in recent years.