Eurocash relaunches Kanka dairy brand with new packaging and 'Prosto z Kanki' campaign

Polish retailer Eurocash has relaunched its private‑label dairy range Kanka with a new packaging design that features a milk‑churn motif and introduces two additional product lines – an ‘indulgence’ range and a ‘functional’ range – expanding the portfolio to about 51 items. The rollout, scheduled to start in July 2026 across Eurocash’s stores and the Frisco e‑grocery platform, will be supported by leaflets, in‑store posters and a communications push that begins in August.

The relaunch is accompanied by the “Prosto z Kanki” marketing campaign, created by the agency about ad. Three ambassadors – chef and food educator Grzegorz Łapanowski, internet personality Natalia Maszkowska, and parenting‑lifestyle influencer “Mama na Obrotach” – will promote the brand on social media and TV, with video content appearing on Kanka’s YouTube channel. Consumer testing showed 56 % of respondents found the new design more eye‑catching and 46 % said it increased their likelihood of purchase, especially among shoppers aged 20‑30. Eurocash says the refreshed Kanka line supports local franchise partners by offering products unavailable in other chains.