Euronews Travel & Tourism Summit 2026 addresses industry challenges

The Euronews Travel & Tourism Summit 2026 in Brussels brought together policymakers and industry experts to address the future of the travel sector. Key discussions focused on the challenges of climate change, geopolitical shifts, and the management of tourist flows.

Eduardo Santander, CEO of the European Travel Commission, identified climate change as the primary threat to tourism, noting how extreme heatwaves have disrupted rail and river cruise operations. Participants emphasized that sustainability must balance ecological, social, and economic pillars.

Albanian Prime Minister Edi Rama highlighted his country’s rapid transformation from an isolated nation to a growing destination, noting plans for new hotel chains and airport expansions. Meanwhile, representatives from Azerbaijan discussed efforts to promote the South Caucasus region beyond its capital, Baku, to attract more international visitors.