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[CULTURE] · Spain, Czechia, Croatia, Norway, United States · 10 sources

Europe tourism sees steady growth in 2026 with record arrivals

Europe remains the world’s leading tourism region, welcoming more than 130 million international visitors in the first quarter of 2026 – a 4 % rise year‑on‑year. Passenger traffic grew 2.3 % and hotel occupancy rose 2 % between May 2025 and April 2026. Southern Mediterranean and Northern Europe each recorded a 4 % increase in arrivals, Central‑Eastern Europe grew 6 %, and Western Europe rose 2 %.

Czechia emerged as the fastest‑growing booked destination, with an 18 % year‑on‑year surge, while Spain stayed the most searched‑for and booked European market. Forecasts expect air‑passenger volume and scheduled seats from April to September 2026 to peak at just over 160 million, with the United States, Spain and Germany among the top source markets.

Last‑minute travel data shows Europe capturing about 80 % of all last‑minute vacations in June 2026, with Croatia posting the strongest percentage growth among European spots and Norway gaining market share. Traditional destinations such as Belgium, Germany, France, Italy, Greece, Austria and Spain remain highly popular.

Entities

Amadeus Travel Intelligence · Croatia · Czech Republic · Czechia · Iceland · Spain · UN Tourism · UN World Tourism Organization

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