European automakers adjust pricing and models to counter Chinese competition

European automotive manufacturers are adjusting their product strategies and pricing in response to increasing competition from Chinese brands.

Alfa Romeo is seeing global success with the Junior premium SUV, which has seen significant registration growth in markets like Mexico. In Poland, dealer offers have brought the hybrid model down to approximately 111,300 PLN. Similarly, Peugeot and Citroen are offering competitive hybrid SUVs, such as the Peugeot 2008 and Citroen C3 Aircross, with prices positioned to challenge competitors like Skoda.

Volvo has introduced the EX60 electric SUV, featuring engineering developed at its Krakow Tech Hub. Meanwhile, Volkswagen is utilizing promotions for its Golf Variant station wagon to maintain market share against budget-friendly alternatives, emphasizing reliability and service accessibility over pure price competition.