European carmakers demand stronger “Made in Europe” rules

Stellantis, Volkswagen and Renault, representing about 60% of European vehicle production, signed a joint commitment to promote a “Made in Europe” framework. They urged the European Parliament to adopt clear rules and strong incentives aimed at ensuring that 70% of cars sold in the EU are produced within the 27 member states, supporting local battery supply chains and reshoring efforts.

At the Automotive News Europe Congress in Brussels, Ford, Renault and Toyota outlined their market strategies for the EU’s 2035 emissions targets. Ford and Renault highlighted extended-range electric vehicles (EREV) as a bridge for consumers hesitant to shift directly to battery‑electric cars, while Toyota called for a broader definition of “Made in Europe” to include partners such as the United Kingdom, Japan and Turkey. The manufacturers argued that flexible local‑content criteria are essential to maintain investment, jobs and technological transfer in the European automotive sector.

All three firms emphasized the need for realistic policy measures that enhance competitiveness, attract investment and address cost differentials with global rivals, positioning Europe to remain a global automotive power.