European Commission adopts voluntary code to label AI‑generated content

The European Commission has released a final, voluntary Code of Practice on marking and labelling AI‑generated content. The code provides practical steps for providers and deployers of generative AI to meet the transparency obligations of the AI Act, which will become mandatory on 2 August 2026. It requires clear labelling of deepfakes and AI‑generated or AI‑manipulated text on matters of public interest, and informs users when they are interacting with an interactive AI system such as a chatbot.

The code was drafted by six independent experts with input from more than 180 stakeholders, including AI providers, SMEs, academia, public‑sector bodies and civil‑society organisations. It is now open for signatures; once approved by the Commission and the AI Board, signatories will be able to demonstrate compliance with the upcoming AI Act requirements.