European competitiveness linked to labor quality and AI innovation

Discussions regarding European competitiveness have highlighted the critical link between labor quality and economic stability. Research indicates that labor shortages, skill gaps, and low investment levels are tied to the quality of jobs. In the EU, sectors struggling most with recruitment pay an average of 9% less than those with stable staffing. Furthermore, only 39.5% of workers participate in training programs, falling short of the EU's 60% target.

The European Trade Union Confederation (ETUC) is calling for mandatory regulations in areas such as artificial intelligence management, occupational health and safety, and the protection of workers' rights in subcontracting chains. ETUC General Secretary Esther Lynch noted that over 16 million people in Europe live in poverty despite being employed due to low wages.

In the retail sector, the MAGROS 2026 conference emphasized that sustainability, innovation, and artificial intelligence are essential for development. Experts noted that AI offers opportunities for better inventory management and customer understanding, while sustainability has become a key factor in competitiveness. Industry leaders also called for the trade sector to be included in structural fund incentive measures to address regulatory changes and shifting logistics routes.