European online retailers roll out mid‑summer discount sales on tech and home goods

AliExpress posted its daily selection of 15 discounted items for 21 July, featuring mid‑range smartphones such as the HONOR 400 Lite at 33 % off, the OnePlus Watch 3 at 70 % off, Sony WH‑1000XM5 headphones at 56 % off and a range of other electronics and accessories.

In Italy, Amazon announced an early‑summer promotion styled as a Black Friday event, offering reductions of up to 80 % on thousands of products. Highlights include a price cut of around €200 on the iPhone 17 Pro Max, more than €650 off a 55‑inch Samsung OLED TV, and a half‑price Oral‑B iO 2 electric toothbrush. The offers span smartphones, smart TVs, wearables and small home appliances, with prices and availability subject to change.

Both retailers aim to capture summer‑season spending ahead of the traditional autumn sales period, emphasizing discounts on high‑end technology and household gadgets.