European Sports Clubs Extend or Change Brewery Sponsorships

brewery sponsorship FC Wil Selber Wölfe Sonnenbräu Kulmbacher

The Swiss football club FC Wil 1900 announced the extension of its partnership with regional breweries Thurbobräu and Sonnenbräu, prolonging the agreement until the summer of 2031. The clubs highlighted the collaboration’s focus on regional value creation and long‑term community ties.

German ice‑hockey team Selber Wölfe confirmed the termination of its partnership with Leikeim Brewery and the appointment of Kulmbacher Brewery as its new official beer partner for the upcoming season. The new partnership will be featured in the NETZSCH Arena and includes joint promotional activities.

Both announcements reflect a broader trend of local sports organisations securing long‑term brewery sponsorships to strengthen regional branding and fan engagement.

Entities: FC Wil 1900 · Kulmbacher Brewery · Selber Wölfe · Sonnenbräu · Thurbobräu

Sources

Partnerschaft zwischen Thurbobräu, Sonnenbräu und dem FC Wil 1900 bis 2031 verlängert - Sonnenbräu [www.sonnenbraeu.ch]

3 days ago

Selber Wölfe stellen Brauereipartnerschaft neu auf – Selber Wölfe [www.selberwoelfe.de]

about 23 hours ago