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[BUSINESS] · EU · 3 sources

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European Union bans destruction of unsold clothing

The European Union has implemented new regulations banning the destruction of most unsold new clothing. Under these rules, retailers are prohibited from burning, slashing, or burying excess inventory. Instead, companies are expected to utilize alternative methods such as resale or donation. Additionally, retailers are now required to publish the volume of unsold inventory they hold on their websites.

The ban is part of a broader set of 2024 EU rules aimed at making apparel more durable, reusable, and recyclable. Large retailers are the first to be covered by these mandates, while medium-sized retailers will be required to comply by 2030. Limited exceptions remain for garments that are damaged or deemed unsafe.

Industry experts note that the scale of textile waste is significant. Estimates suggest that between 4% and 9% of brand-new garments in the EU are destroyed, while roughly 21% of clothing brought to market remains unsold. The issue is exacerbated by the rise of ultra-fast fashion and online shopping habits, such as bracketing, where consumers order multiple sizes and return the majority. While the ban addresses the visible problem of waste, critics argue it does not tackle the root cause of industry overproduction.

Entities

Greenpeace · H&M · Shein