European vaping regulations face enforcement and economic challenges

European nations are implementing stricter regulations on vaping products to curb youth nicotine addiction, though these measures face practical and economic challenges.

In France, despite a ban on disposable e-cigarettes (puffs) that took effect in February 2025, illegal supply chains continue to reach adolescents. Products are being distributed through peer-to-peer sales, online platforms, and cross-border transit from Belgium or Spain. Authorities, including the DGCCRF, face limited resources to monitor small shops and informal markets. Health professionals remain concerned about the attractive design and high nicotine content of these products, citing risks to neurological development.

In the United Kingdom, new 2026 legislation aimed at making vaping less attractive to young people is causing economic shifts. The law introduces strict advertising restrictions, bans on promotional gifts and discounts, and enhanced age verification requirements. While medical associations support the measures, some independent vape shops have begun closing due to declining foot traffic and the high costs of regulatory compliance.