Eurospin shampoo named best value in Altroconsumo test

A consumer test conducted by Altroconsumo has identified the best shampoos available in supermarkets, evaluating efficacy, ease of use, consumer feedback, labeling, and environmental impact.

The top performer, earning both ‘Migliore del Test’ (Best of Test) and ‘Miglior Acquisto’ (Best Buy) titles, is the Near Your Hair rice and oat cream shampoo sold by Eurospin, which costs just over one euro. Professional hairdressers praised its cleansing ability and ease of rinsing, while consumers noted its foam production and ease of application. The product also received positive marks for its label and environmental impact.

Other notable mentions include Gliss Aqua Revive, which experts preferred for its ability to make dry hair easier to comb, and Garnier Fructis Aloe Vera Hair Food Shampoo, which received the highest consumer ratings for rinsing ease and cleanliness, as well as the best environmental rating among those tested.