Evenflo Feeding launches new brand repositioning campaign

Evenflo Feeding has launched a new graphic campaign in the United States developed by the agency Bombay. The initiative aims to reposition the brand by moving away from the idealized, aspirational aesthetics common in baby product advertising.

Instead of focusing on product features, the campaign emphasizes the emotional bond between parents and children through natural lighting and domestic scenes. Using slogans such as ‘You don’t do it perfectly. You do it with love’, the strategy seeks to connect with parents facing social pressures regarding perfect parenting.