Everdem to launch Impulsa livestock auction in Paraguay

Everdem has announced the launch of ‘Impulsa’, a new commercial livestock initiative scheduled for Tuesday, October 13. The program aims to differentiate itself in the replacement cattle market by focusing on genetic quality, productivity, and efficiency.

Rodrigo Artagaveytia, director of Everdem, stated that the initiative is intended to be more than a traditional auction, serving as a concept to add value through certification and high-quality livestock. The first edition will focus on categories such as wintering, rearing, and animals intended for fattening.

The event expects to feature more than 2,000 head of cattle. The auction will be held in person with 100% screen-based commercialization and will be broadcast via Copa TV. The company also plans to offer specific commercial benefits for participants, including advantages related to financing, scale, and freight.