Everlast and Street Fighter launch collaboration in Latin America

Everlast and Street Fighter have launched ‘Choice of Fighters’, their first official collaboration specifically developed for the Latin American market. The collection aims to bridge the gap between combat sports and gaming culture by highlighting shared values of discipline, strategy, and perseverance.

The product line integrates the visual universe of the Street Fighter franchise with Everlast’s sports engineering. The collection includes boxing and MMA gloves, hand wraps, training bags, athletic apparel, hoodies, bags, caps, and various accessories. According to Daniela Naime, Regional Marketing Manager for Everlast Latin America, the partnership celebrates the connection between two communities that have inspired people for decades.